Insights into Indian Mobile Gamers and How to Reach Them

With 373 million players in 2022, the Indian games market is the second biggest in the world by players. And 91% of these are playing on mobile. In 2022, the Indian mobile games market alone will generate revenues of $2.2 billion.

To offer insights into this opportunity, we collaborated with MAAS, a unified audience platform for mobile user growth, to create a report that explores this lucrative market. The report analyzes two dominant gaming verticals – Real Money Gaming (RMG) and non-RMG games and offers a deep-dive into India’s mobile gaming behavior and preferences. The report also provides actionable insights into how mobile advertisers can maximize the many opportunities mobile gaming provides. Some of the report data comes from Newzoo Global Gamer Study and the Games Market Reports and Forecasts.

The report includes data and insights on:

  • Indian games market revenues and number of players
  • Indian mobile gamer profile
  • Top mobile genres in India
  • Playing motivations and behavior
  • Gaming benchmarks for advertisers
  • Tips for advertisers on how to reach Indian mobile gamers
  • The upcoming trends in the Indian mobile games market

You can download the report “Gaming Report 2022: Games India Plays” here.

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